Orwell Rolls in his Grave (Full 3HR Documentary)

Adidas, Amazon TV + Big Brother a la 1984

Amazon will launch an advertising-supported streaming television and music-video service, (a departure from its strategy of offering video only to members of its $99-a-year Prime service). Read More

The new data Amazon collects about viewers' television or music preferences could allow it to deliver more targeted advertising, including for products available on its retail website. The long sought after Contextual relevance as so craved by both the advertiser and the consumer, i.e. Adidas shoe ads alongside Run-D.M.C.'s "MyAdidas" music video.

I am hooked on Amazon now, can't imagine I'll be able to pull myself away...ever.

We are surrounded by advertising, telling us that buying will make us happy. We are encouraged by politicians to spend as a way of boosting the economy. And we all want to have what those around us have –- consumerism has become a measure of our social worth. (Hartney, 2013)

Does our passion for marketing and data cross the line into surveillance?

Are we becoming what we feared?

George Orwell 1984

Apple #TBT

Hyper Commercialism - a Definition

Hyper-commercialism as defined by wiki...

The excessive use of mercantilism in media to obtain success and profit; Extreme emphasis on commerce.

We're all victims of commercialism, albeit at varying degrees - those of us who choose to spend our time and efforts buying into the brand ideals, will never be satisfied as desperation and greed fuel out psyches and allow us to become consumers on ever level, in every facet our our lives.  The hyper-commercialist is easily susceptible to the ways of the marketer.

I mean really, do you personally know anyone who lives off the land anymore?  Who doesn't own a cell-phone or use the internet as a form of communication?  Who is truly cut-off from the outside world?