Amazon will launch an advertising-supported streaming television and music-video service, (a departure from its strategy of offering video only to members of its $99-a-year Prime service).
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The new data Amazon collects about viewers' television or music preferences could allow it to deliver more targeted advertising, including for products available on its retail website. The long sought after Contextual relevance as so craved by both the advertiser and the consumer, i.e.
Adidas shoe ads alongside Run-D.M.C.'s
"MyAdidas" music video.
I am hooked on Amazon now, can't imagine I'll be able to pull myself away...ever.
We are surrounded by advertising, telling us that buying will make us happy. We are encouraged by politicians to spend as a way of boosting the economy. And we all want to have what those around us have –- consumerism has become a measure of our social worth.
(Hartney, 2013)
Does our passion for marketing and data cross the line into surveillance?
Are we becoming what we feared?
George Orwell 1984
Apple #TBT